What’s your purpose?
This is a question we’ve been asking a lot because it’s at the core of what a brand is and what everything should be built from. Many brands struggle with their identity and that one [...]
Social Media: A new spin on an old practice
For many in the marketing community, the rise and prominence of social media was a radical departure. Now you weren’t just speaking to your audience, they were speaking back and influencing people’s perception of your [...]
Are in-house agencies closing the door on traditional agencies?
According to an October 2018 member survey of the Association of National Advertisers, the number of marketers with in-house agencies jumped from 42% in 2008 to 78% in 2018. So what does that mean for [...]
Perfectly Imperfect
In a perfect world everything always goes according to plan. Perfect products are loved and admired by all. Only pay attention on our best days when the sun is out and the birds are chirping. [...]
Good Can
The Granary down the street from the office is in the perfect spot to lure in hungry tourists and Pearl employees. Based on the menu the owner had the same idea. Serving BBQ, it is [...]
Strategy in Design
In the game of chess, a rookie knows that one must move the pieces in such a way to gain an advantage over their opponent. While a seasoned player also knows this, they are also [...]
A David & Goliath Agency Outlook
Over the 25+ years that Taylor West has been in the advertising and marketing business, one thing we've learned is that bigger is not always better. Adding more staff to certain sectors of your agency, [...]
Marketing Trends to Look Out for in 2018
It’s not only the most wonderful time of the year, but the time you need to finalize your 2018 marketing plan. Year after year we see changes, the latest and greatest tools, and where Google [...]
Work With Us! Office Coordinator Position
*Please note this position has been filled* Taylor West Advertising offers its employees the opportunity to make a big impact with a small team in a great working environment at The Pearl. We’re growing and [...]
Taylor West Adds Talent To Account Management Team
Taylor West Advertising and Marketing announces the addition and promotion of three senior level directors to provide smart thinking, creative ideas and strategic business solutions to an expanding client roster. “The Taylor West team [...]