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Market with Meaning: The Value of Storytelling

Market with Meaning: The Value of Storytelling

Market with Meaning: The Value of Storytelling

By Taylor West|2021-03-22T18:36:29+00:00March 22nd, 2021|

Did you know narratives are 22 times more memorable than a standalone fact? Research also shows that storytelling engages emotions, prompting consumers to engage with brands in more meaningful ways[1]. This means that brands can [...]

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30 Years of Media Trends & Transformations

30 Years of Media Trends & Transformations

30 Years of Media Trends & Transformations

By Taylor West|2021-03-15T21:24:28+00:00March 15th, 2021|

The media business has certainly changed over the last three decades, completely revolutionizing advertising, marketing, and communications. Taylor West launched during the birth of the internet and witnessed the rise of all things digital. Take [...]

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Four Tips to Generate a Successful Giving Campaign
Four Tips to Generate a Successful Giving Campaign

Four Tips to Generate a Successful Giving Campaign

Four Tips to Generate a Successful Giving Campaign

By Taylor West|2021-02-12T18:46:33+00:00February 12th, 2021|

Annual giving across the board suffered in 2020 unless you were a nonprofit serving communities in need. Nonprofits like museums and other organizations not considered “necessary” or “vital for survival” were hit especially hard and [...]

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Building Brands Through Constant Change

Building Brands Through Constant Change

Building Brands Through Constant Change

By Bill West|2021-01-27T20:20:19+00:00January 13th, 2021|

“Every success story is a tale of constant adaption, revision and change.” —Richard Branson Who would have thought that $5000, a love for photography and a dream would result in serving clients for 30 years!? [...]

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Social Media Cares About Your Mental Health

Social Media Cares About Your Mental Health

Social Media Cares About Your Mental Health

By Taylor West|2019-11-14T20:06:02+00:00November 14th, 2019|

One of the main social media platforms is rolling out big changes in the next week, as the metrics of Instagram are going to soon look very different to the public. Head of Instagram, Adam [...]

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Brand Identity Struggles? You’re Not Alone

Brand Identity Struggles? You’re Not Alone

Brand Identity Struggles? You’re Not Alone

By Taylor West|2019-10-15T15:53:10+00:00October 14th, 2019|

It’s hard to imagine driving down Broadway without seeing the iconic glowing neon of “Local Coffee.” As the storefront for Merit Coffee Roasters, Local Coffee summed up the spirit of the brand by offering a [...]

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Who has time to shop anymore?

Who has time to shop anymore?

Who has time to shop anymore?

By Taylor West|2019-10-04T13:46:33+00:00October 4th, 2019|

More and more consumers are opting out of the physical shopping experience. Grocery stores and big-box retailers alike are embracing home delivery, in-car, and in-store pickup. So what does that mean for brands that typically make [...]

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It’s MTV all over again

It’s MTV all over again

It’s MTV all over again

By Taylor West|2019-10-03T17:06:54+00:00August 28th, 2019|

Video has taken over the marketing industry in the past few years and continues to explode in terms of engagement and message retention. Why? Viewers will retain 95% of a message when it’s consumed in [...]

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Stand Out in a World of Stand Outs

Stand Out in a World of Stand Outs

Stand Out in a World of Stand Outs

By Taylor West|2019-10-03T17:06:54+00:00August 28th, 2019|

Experience is the best teacher but family runs a close second. Down on Grayson has the benefit of both. Lessons learned from the Gristmill and Josephine Street restaurants and passed through the Molak family, who [...]

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Unexpected Combinations

Unexpected Combinations

Unexpected Combinations

By Taylor West|2019-07-19T16:10:50+00:00July 15th, 2019|

At the Boiler House Texas Grill and Wine Garden, unique and unexpected combinations are as much a unifying theme as its Texas approach. From “Texas Whiskey Bacon-Caramel Kettle Corn” to a Kobe burger with seared [...]

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