SAN ANTONIO (Sept. 14, 2021) - Two legends of the San Antonio advertising world have joined forces Steve Atkins of The Atkins Group (TAG) and Bill West of Taylor West Advertising have united their marketing [...]
A business’ brand identity is more than just a logo. It’s the foundation of the organization, mixed with the public’s perception about their credibility and the solutions they provide. All served alongside strong visuals and [...]
Did you know narratives are 22 times more memorable than a standalone fact? Research also shows that storytelling engages emotions, prompting consumers to engage with brands in more meaningful ways[1]. This means that brands can [...]
The media business has certainly changed over the last three decades, completely revolutionizing advertising, marketing, and communications. Taylor West launched during the birth of the internet and witnessed the rise of all things digital. Take [...]
Annual giving across the board suffered in 2020 unless you were a nonprofit serving communities in need. Nonprofits like museums and other organizations not considered “necessary” or “vital for survival” were hit especially hard and [...]
“Every success story is a tale of constant adaption, revision and change.” —Richard Branson Who would have thought that $5000, a love for photography and a dream would result in serving clients for 30 years!? [...]
One of the main social media platforms is rolling out big changes in the next week, as the metrics of Instagram are going to soon look very different to the public. Head of Instagram, Adam [...]
It’s hard to imagine driving down Broadway without seeing the iconic glowing neon of “Local Coffee.” As the storefront for Merit Coffee Roasters, Local Coffee summed up the spirit of the brand by offering a [...]
More and more consumers are opting out of the physical shopping experience. Grocery stores and big-box retailers alike are embracing home delivery, in-car, and in-store pickup. So what does that mean for brands that typically make [...]
Video has taken over the marketing industry in the past few years and continues to explode in terms of engagement and message retention. Why? Viewers will retain 95% of a message when it’s consumed in [...]
