SAN ANTONIO (Sept. 14, 2021) – Two legends of the San Antonio advertising world have joined forces Steve Atkins of The Atkins Group (TAG) and Bill West of Taylor West Advertising have united their marketing muscle under The Atkins Group flag. The move paves the way for an era of further growth and expansion.

“Bill and I have managed to work with incredible companies in the region, and we’ve built teams filled with tremendous talent and vision,” said Steve Atkins, President and Brand Strategist. “We also share a philosophy that focuses on the strategic needs of our clients above all else. This uniting of our teams is a perfect match of ideology, approach, mission.”

Taylor West’s staff will be woven seamlessly into the TAG team with Bill West leading business development. The combination was a welcome one given that both agencies had been running full bore in 2021. “This move opens up a world of opportunities for both our teams and our existing clients,” said Bill West, now leading business development. “We plan on expanding our long-standing relationships to ensure that we’re on a path for healthy growth, with companies ready to experience the power of what we can accomplish together.”

The expanded team will operate out of the existing TAG home base in San Antonio, providing everything from brand strategy, through creative execution, digital strategy, on-the-ground activations, data-driven analytics/metrics, and more. “The convergence of agency talent will provide our combined clients access to more creativity, innovation, and resources than ever before. More smart and thorough thinking. More digital media buying power. More research. It really is an incredible time,” noted Atkins. “One thing that will not change; we’ll maintain our unrelenting focus on the vision, goals, and aspirations of our clients.”

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About The Atkins Group:

Started in 1974, The Atkins Group (TAG) is an award-winning, full-service advertising agency focused on tourism, healthcare, and consumer products. Made up of driven consultants, creatives, and strategists who improve clarity and connection; the goal is creating and enhancing great brands through campaigns and ideas that move people to action. Based in San Antonio with offices in Austin and Dallas.