The media business has certainly changed over the last three decades, completely revolutionizing advertising, marketing, and communications. Taylor West launched during the birth of the internet and witnessed the rise of all things digital. Take [...]
Annual giving across the board suffered in 2020 unless you were a nonprofit serving communities in need. Nonprofits like museums and other organizations not considered “necessary” or “vital for survival” were hit especially hard and [...]
According to an October 2018 member survey of the Association of National Advertisers, the number of marketers with in-house agencies jumped from 42% in 2008 to 78% in 2018. So what does that mean for [...]
