In a perfect world everything always goes according to plan. Perfect products are loved and admired by all. Only pay attention on our best days when the sun is out and the birds are chirping.
Real life is not a Disney movie and we must plan ahead for our human imperfections. Companies that stand apart from the rest are ones that can still amaze in moments of failure. Spending more time thinking about the next game plan, rather than how they are going to take a bow.