We started with the idea of transformation, that empty lots could be filled with hope and help for families in need. It would also symbolize the love that the local participating business owners have for their city, proving that we are all in this together.
Thus the name “Lots of Love” was born. These “Lots” would provide “lots of love” by making it easier for families to get the aid they needed.
The logo was designed based on a parking lot sign, showing a heart with a leaf, symbolizing the love that was growing in these lots.
We saw this as more than a logo though; we saw it as literal signage that could be put up in the parking lots so when people saw that sign, they knew this was one of the “Lots of Love” they could depend on.