The Briscoe Museum came to Taylor West with a need to fill their creative agency slot, having already chosen two other agencies for Media Buying/Placement and Public Relations. TW has decades of experience working with preferred partners, specialized agencies and outside vendors for the betterment of our clients. Therefore, the agency’s ability to “play well” along with our creative thinking made us a perfect partner for the museum.

Staying true to the museum’s tag line, “The West Starts Here”, we determined the Briscoe is the de facto experience for those with a love of the west. Its combinations of art, antiquities and stories combine to make it a unique homage to this fascinating and influential time of history. Its location on the San Antonio River Walk was also leveraged in our initial headline “Love of the West, Deep in the Heart” as San Antonio is known as the “Heart” of Texas and the River Walk is in the “Heart” of downtown.

Helping a brand position itself can be a challenge. But what about positioning an idea?

The San Antonio Air Power Heritage Foundation came to Taylor West with an idea and a goal, creating a world-class aerospace museum in San Antonio, but a struggle in how to concisely explain all that they wanted it to do.

We started by listening, really listening. Listening beyond what was said but the intention behind it in order to come to an emotional core that people could relate to. Both internally and externally, people would need to be able to rally around what this museum could offer and why it was such a good fit for San Antonio.

We then took that emotional core and let it play out through imagery that was evocative and uplifting in formats like video and brochures which allowed us more avenues for storytelling.

Behind every good brand is a good story and good ideas deserve the same.

OLLU chose Taylor West because we didn’t have higher education advertising and marketing expertise. Not wanting a cookie-cutter approach, they picked our team to bring something new to the table. Side-by-side, our teams have worked collaboratively to produce a campaign that has been incredibly rewarding.

Taylor West and IBC Bank have enjoyed a long and successful history. A sizable bank located in Texas and Oklahoma, IBC’s commitment to their community and customers has always been unwavering. As they have expanded their services and products to keep up with the needs of their customers, we have been there to help make sure their message stays simple, clear and effective.

During a three-year period, Taylor West was an integral part of the Boot Ranch “turn-around team.” Like many private golf communities that were adversely affected by the Recession, Taylor West was able to generate year over year record sales results and create buzz and interest around the property.